Content Marketing is hard. Online content is now a multi-billion dollar industry. Content can be shared anywhere anytime and understanding where content is shared and whether it is effective for the publisher originating the content are important.
Winner of the 2015 UK CIM Award in the Digital Transformation category. Leading role: Web Analytics & Tracking Lead for the project: World In Beta. World In Beta is a unique inside PwC digital transformation and outside profile raising initiative started from ground up with tangible business results.