Sincere thanks to Tim Bayer and Stephen Davies, whose collaboration and expertise made this piece possible.
Content marketing is hard; data-driven analysis of sharing activity makes it easier.
Online content is now a multi-billion dollar industry. One recent example: in August, NBCUniversal invested $200M in Buzzfeed, whose founder and CEO Jonah Peretti had previously discussed (in a 2014 interview) the ways his company uses data science to analyse and improve content.
When developing content, keep in mind that compelling content is designed to be shared. Content can be shared directly (using an embedded “share this with your friend” button) or indirectly (using a permalink or other copyable URL). Good content, when widely shared, can be a terrific tool for driving traffic to your main site or platform.
Social shares validate the quality of your content. People often share content that reflects their personal beliefs, preferences, lifestyle, etc. On indicator of effective messaging is that members of your target audience feel your content is worth sharing within their social network.
Several content tracking solutions offer insight about which pieces of content are shared, where they are shared, and which ones are the best is the drivers of site traffic.
SharedCount’s Full Picture
SharedCount helps content producers understand where a blog post, article, photo or video has been shared since its original publication. SharedCount tracks which social networks viewers have chosen to share your content with their friends or followers. Though not completely free, this solution is adequate if used on a small scale.